Kia Optima Hybrid EX is currently offered at $29,310 on the market. As for the second version, Plug-In Hybrid EX, it will cost you $36,090. The second type is a bit more expensive as it has an advantage of pure-electric driving and improved mileage calculations. In case of specification, the models are somewhat the same: both possess 8-inch infotainment interface. Experts recommend purchasing the Technology Package as it adds LED headlights, ventilated front-seats, and extra help for drivers.